NEWSFLASH:  your industry doesn’t need another (insert your service)…they need a phenomenal one! 

Your clients aren’t looking for another generic experience. They want a memorable one. 

Whether it’s bookkeeping, copywriting, marketing or system set-ups, your clients want a place that feels comfortable, easy & aligned. 

They want to feel served with your solution. 

They want honesty & authenticity. 

They want the experience to live up to your promise. 

If polled, I am confident that each generation would claim the next to be just a little bolder,  ruder, outspoken, and even more entitled than the last but…that is life.  

Advancements in technology continue to alter & evolve our realities, which means service providers must also evolve at what can feel like an unprecedented rate. 

Everything and the kitchen sink doesn’t make a service valuable. Good service does! 

It is vital to develop rapport with your clients throughout their journey so you can ask for meaningful feedback & insights to influence your offer & delivery.

It is critical to improve upon your communication to call in your ideal client, clarify with care, lessen misunderstandings, manage expectations, navigate difficult situations, listen with intent, and engage in conversations that lead to learning, improved solutions and more opportunity.  

Communication is that important to your business! 

You can’t buy trust from your clients, colleagues, contractors or collaborators— you have to earn it. So use freebie templates & swipe copy as inspiration, not the gospel. 

Instead seek to enhance your etiquette skills so you can begin to infuse your unique personality & core values into your interactions; connecting human to human & highlighting your uniqueness as an added bonus or benefit. 

Develop a raving reputation for simply being a brand of your word. Deliver on what you say you will do, when you say you will do it, the way you say you will. 

In your efforts to look, sound, and present like the best…don’t forget to be the best. Execute and deliver. Period. 

Your social & relationship building skills are what  keep clients coming back. And why they share & recommend you to others…foundational for effortlessly generating recurring revenue. 

Need a resource to help you along? Learn to carry yourself, communicate & connect with ease & authenticity with the free weekly for ambitious service provider solo & entrepreneurs, Etiquette for Entrepreneurs.

And the next time you’re tempted to compare yourself to others…remember that your industry doesn’t need another (whatever you do)…they need a phenomenal one.